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Projects

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Senior Product Manager, Mesmerise

Gatherings VR Event Platform

Technologies Used: VR

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Overview: Led the development of Mesmerise's "Gatherings" VR event platform, focusing on automating virtual environment creation. The initiative streamlined virtual event setup and management, integrating user feedback and innovative web tools to enhance engagement and scalability.
Impact: The enhanced "Gatherings" platform significantly improved user experience by halving setup times and doubling engagement rates, setting a new standard for user interaction in virtual spaces and demonstrating the benefits of advanced technology in event management.

Aircraft Maintenance

Senior Product Manager, Mesmerise

Aviation Maintenance Project

Technologies Used: AI, ML, NLP

 

Overview: Managed the development of Fault Isolation and Virtual Assistant (FIVA), an AI-powered aviation maintenance platform that utilises machine learning and NLP to automate task complexity scoring and enhance decision-making efficiency for engineering teams.

Impact: Initial testing of FIVA showed potential improvements in operational efficiency, reducing aircraft downtime and streamlining engineer training.

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Co-Founder & Director, Captivate Reality

Farm Safety Foundation Educational Program

Technologies Used: WebGL

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Overview: Transitioned the Farm Safety Foundation's training from VR to a web-based WebGL platform during the pandemic, developing an interactive 3D farm environment that upheld the engaging nature of the VR training while facilitating remote learning.

Impact: The move to a fully remote training module significantly increased accessibility and engagement, boosting user participation by 70% across the UK and supporting over 15,000 students in acquiring essential safety knowledge. The platform was lauded for its innovative and interactive approach to remote learning.

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Co-Founder & Director, Captivate Reality

360° Video Treasure Hunt App for NFU Mutual End-of-Year Event

Technologies Used: 360° Video Technology

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Overview: Developed an interactive 360° video treasure hunt app for NFU Mutual's end-of-year event, transforming it into a virtual, engaging experience using VR and web technologies. The game featured a celebrity guest and required no downloads.

Impact: The app enhanced participant engagement and morale during pandemic restrictions, integrating seamlessly into NFU Mutual’s corporate event. It received positive reviews for its interactive elements and demonstrated the potential of VR in corporate settings, sparking increased interest in innovative remote engagement solutions.

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Digital Director- Exhibit Interactive

Interactive Exhibition for Karl Storz

Technologies Used: AR, Interactive Displays


Overview: Led the design and deployment of interactive exhibition stands for Karl Storz, integrating AR and interactive technologies to enhance product demos at industry events.
Impact: The interactive exhibit substantially boosted visitor engagement and understanding of Karl Storz products, with AR allowing hands-on exploration of complex medical instruments. This approach significantly enhanced the brand's educational impact and presence at major trade shows.

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Digital Director- Exhibit Interactive

Farm Safety Foundation

Educational Program

Technologies Used: VR


Overview: Developed and implemented a cutting-edge VR training program for the Farm Safety Foundation, focusing on realistic and immersive VR scenarios to educate about farm safety and reduce agricultural accidents.
Impact: The initiative markedly improved engagement and knowledge retention, enhancing safety practices among trainees. The VR training effectively simulated dangerous situations safely, allowing repeated access to reinforce safety protocols.

© 2024 by Genea Lynch.

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